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Natural Products Expo West – Finding Your Spark In Anaheim

Expo West is an experience that is hard to forget, and it all kicked off for me under the Fresh Ideas Organic Marketplace Big White Tent on Thursday. There was actually a line of enthusiastic people waiting to get in.

The entire week felt like spring break for foodies. It was a great opportunity to network and meet the leading organic producers and manufacturers in a lively indoor/outdoor setting with a wide variety of certified organic products. The buzz of so many people together, all working to help each other connect was amazing.

Being on stage, Friday brought a different perspective. I would like to say thank you to the Organic Trade Association for the opportunity to speak at the Organic Innovation Conversations sponsored by Clif. I appreciate everyone that had an opportunity to attend and listen to a great panel of speakers that all impact the organic industry through the work that they are doing. It was an honor to be a part of the panel, and I am grateful for the opportunity to share the “why” behind YieldOrganic.

Saturday offered another great day of educational sessions and a chance to ask questions and participated with my peers in a couple of dynamic marketing classes. This was followed up with an afternoon at the “Hot Products” exhibits at both the Hilton and Marriott.

Sunday was dedicated to the exhibits at the convention center. I had the opportunity to meet so many individuals behind the product lines that I enjoy on a regular basis, taste their new products, thank them for being a part of the organic movement and share the story of YieldOrganic with them.

The calendar is already marked for next year: March 7-11, 2018 in Anaheim, California. I will see you there.


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